Monster Media and CrossLink Media Join Forces to Expand Offering to Out-of-Home Advertising Market
Alliance brings mobile marketing capability to MonsterVision
interactive advertising systems
SAN ANTONIO, TEXAS, May 29, 2007 – Monster Media, the leading provider of patented interactive advertising systems, today announced a strategic alliance with CrossLink Media, a provider of mobile marketing solutions that extends the interactive consumer experience and helps drive sales and results. CrossLink Media’s proprietary software platform allows consumers, media companies and advertisers to effectively communicate in real-time and with measurable results. The company’s mobile marketing solutions also extend the reach of Monster Media’s patented interactive advertising system, MonsterVision.
MonsterVision integrates rich, visual display technology with sound to captivate audiences and deliver effective branding messages in high traffic areas. Oversized images splash across the display and invoke everyone who passes by to become part of the projected brand message. Viewers are able to physically interact with the display using body movements across the projected image.
“CrossLink Media’s mobile marketing solutions represent a natural extension of the Monster Media product suite,” said John Payne, President of Monster Media. “CrossLink Media offers extremely effective and measurable products that will increase the next-generation advertising resources available to our customer base. We are now able to offer advertisers an additional medium for achieving real time, high-impact physical and emotional connections that simply aren’t possible with other, more traditional advertising mediums.”
The partnership between Monster Media and CrossLink Media represents the latest innovations in next-generation advertising. According to research conducted by the Mobile Marketing Association, the premier global association that strives to stimulate the growth of mobile marketing and its associated technologies, 40 percent of global brands have already deployed text message marketing campaigns. By 2008, 89 percent of brands will use text and MMS to reach their audiences.
“CrossLink Media recognizes the synergy between out-home-advertising and mobile marketing,” said Brad Beasley, President of CrossLink Media. “Our relationship with Monster Media will help media companies and brands extend their reach beyond the venue and allow consumers to carry this message with them for anytime, anywhere access. We are excited about this alliance and feel it will enable both companies to provide a complete interactive solution to our respective customers,” added Beasley.
About Monster Media
Monster Media is an international media company and leading provider of patented innovative alternative advertising products. Monster Media’s network of sports and entertainment venues, transit facilities and retail programs are located in many top designated market areas in the United States, Europe, South America and Puerto Rico. Since its inception in 2004, Monster Media has focused on customer branding interaction and has evolved into a diverse multimedia firm with an expanded product base and media network that allows advertisers to reach consumers across the globe. With Monster Media’s various offerings, from permanent locations to mobile and promotional capabilities, advertisers have the ability to engage with consumers both physically and emotionally. For more information, visit www.monstermedia.net.
About CrossLink Media
CrossLink Media provides mobile marketing solutions that create a truly interactive consumer experience. Its proprietary software platform allows consumers, media companies and advertisers to effectively communicate in real-time and with measurable results.
CrossLink Media creates, manages and delivers mobile campaigns via relationships with all major wireless carriers throughout the United States. CrossLink Media’s mobile network provides access to over 200 million wireless phone subscribers in the U.S. and can extend this network to reach over 2 billion consumers worldwide. Whether it’s broadcast, print, outdoor, or online, CrossLink Media cuts through the advertising clutter and creates a one-on-one relationship with the mobile consumer. For more information, visit www.CrossLinkMedia.com.
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Editor Note: To schedule interviews with spokespersons from Monster Media and/or CrossLink Media, or to obtain high-resolution images or video footage of Monster Media’s products, please contact Michael Beno at benom@ruderfinn.com or 312-329-3970.
