Santikos Theatres

Posted on November 25, 2013 by admin — No Comments ↓

CrossLink Media Powers Santiko’s Mobile VIP Club

Background

Santikos Theatres is the only locally-owned and operated theatre circuit in South Texas. With theaters throughout San Antonio and Houston they maintain a tradition of customer service, community relations and superior cinematic presentation.

In September of 2008, Santikos expanded their marketing efforts to offer a Mobile VIP Club allowing the Company to better communicate with customers both inside and outside of Santikos venues. Santikos chose CrossLink Media to execute multiple mobile marketing campaigns including mobile coupons, alerts, contests and specials.

Santikos customers opt-in to the system by texting SANTIKOS to 95613, which immediately delivers a mobile coupon back to their phone. This coupon can be redeemed at the concession stand for an immediate discount. Additionally, consumers can access the Santikos mobile website for real-time
movie updates directly from their phone.

Regularly, Santikos uses CrossLink Media’s proprietary messaging system, MessageLink, to send text message alerts, coupons and offers to Mobile VIP Club subscribers to drive them into the theaters with special offers and incentives.

“As traditional marketing becomes more of a fond memory, reaching customers of today has proven more difficult than just a generic advertisement on the TV or radio. Mobile Marketing has allowed us to reach our core demographic and create a relationship with them, states Alexis Smith, Santikos Senior Marketing Manager. It has also allowed us to be a part of today’s version of a ‘word of mouth’ as our messages are forwarded to our member’s friends and family.”

Goals

Allow consumers to access mobile website for real-time movie updates.
Drive immediate concession traffic while inside the venue.
Follow up with customers to drive them back into the venues.

Results

More than 500,000 text messages have been sent to opt-in subscribers.
Mobile offers help drive traffic into Santikos Theatres and drive concession revenue.
11.5% redemption of buy one, get one free offer.
10.0% redemption of free ticket offer.
Enhanced user experience.
Reduced advertising expenses as the mobile database of opt-in subscribers allows Santikos to continually remarket to these individuals.